POCHO HISTORY 101: ‘Americanizing’ Mexicans by changing their diet

Is what you eat political?

Do you accept the claim that your food choices determine your social order in this world?

And do you accept that conforming to white American norms in eating is important in transforming people of color into better citizens? Will assimilating one’s food choices make people of color less prone to crime and revolutionary tendencies?

Believe it or not, this is something that has been explored and well discussed in our communities for over a century.

In the 1920s in Southern California there were social reformers who were sent on transform the eating choices made by the public, especially among the immigrant working-class.

One of the most notable reformers to arise in this era was a lady by the name of Pearl Idelia Ellis, of the Department of Americanization and Homemaking, of Covina City Elementary Schools.

She was the author the guide Americanization though Homemaking which was published in 1929, detailing her work.

Mas…POCHO HISTORY 101: ‘Americanizing’ Mexicans by changing their diet

When ‘The Hobbit’ took back Aztlán: A Latino nerd reads Tolkien


Today the names Smaug and Thorin Oakenshield will enter American pop culture. Dwarves rambling on a reconquista while Gollum plays riddles will reach a new audience because Peter Jackson filmed the nerd classic, The Hobbit — prequel to Lord of the Rings.

Film has more impact than the written word in today’s society and this version will reach a greater number of people than J.R.R. Tolkien’s book ever will. I am overjoyed that this classic will reach a greater number of gente, but I am filled with sadness that a child’s first encounter with The Hobbit will be in a loud theater instead of a quiet library.

Regardless, I look forward seeing my mental images from the book acted out in the big screen. And remembering the hours reading the book, which played a monumental role in my becoming Eres Nerd.

Mas…When ‘The Hobbit’ took back Aztlán: A Latino nerd reads Tolkien

Mayan Apocalypse Doomsday 2012: Volcanoes and tsunamis (video)


In an age when books have trailers, some trailers float higher in the flotsam and jetsam of mass-market, dead-tree publishing, especially when they graphically portray the destructive American volcanos and Atlantic tsunamis that will rock your world on Dec. 21. [See POCHO’s Mexclusive Mayan Apocalypse Doomsday 2012 Countdown Clock in the right column of this page.]

Will ‘Fifty Shades of Brown’ dominate Latino erotica market?

(PNS reporting from NEW YORK CITY) Major book publisher Vintage House Editions announced the release this week of a Latino version of the popular soft-porn bestseller Fifty Shades of Grey.

Written by Santa Fe-based author Carmen Camacho, Fifty Shades of Brown is the erotic tale of a young woman swept up by a charming, detached older man and their tumultuous path towards amor.

The Spanish version of the original book, 50 Tonos de Café, has already been optioned for a Univision telenovela to be titled Te Sigo Pegando.

Fifty Shades of Brown was written with the Latino market in mind and includes culturally-specific elements like facial hair, tequila and charreada-style BDSM instead of just the normal kind,” according to Vintage House spokesman Tristan Caldwell. “We think we can tie this audience up.”

Mas…Will ‘Fifty Shades of Brown’ dominate Latino erotica market?

PochoCast #4: Alcaraz/Madrigal ‘Cinco de Mayo fever jumps the shark’

Listen to Los Dos Amigos -- they know a guy

POCHO’s Lalo Alcaraz, Jefe-in-Chief, and Al Madrigal, Migrant Editor, Skype truth to power in PochoCast Number Four.

The long-distance interlocutors are all about Cinco de Mayo fever, Mexican Mitt Romney, Gustavo Arellano,  Taco John’s,  SB1070, Obama, the Dream Act, Los Lobos, Latino USA, Taco USA, La Cucaracha, Ann Romney, Twitter, hate mail, the Politico blog, FU money, MEChA, the Walmart Mexico bribery scandal, and this guy Al knows.

Although the podcast is recommended listening for your morning commute, do not listen while shaving, frying bacon (naked or not) or inserting contact lenses due to danger of cuts, burns and/or pokes in the eye.  No warranty expressed or implied. Your mileage may vary. We don’t speak your crazy moon language.

SCHWA the Video: Dear ‘Stick People’ – Your Alien Overlords are here

Before X Files claimed “the truth is out there,” before anyone heard of the Mayan Apocalypse, visionary Bill Barker raised the alarm, warning the few who would listen about the real illegal immigration threat – the imminent invasion of Gray Aliens from Outer Espace.

For a while, anyhow. Then he went over to Their Side.

Hollywood-born Barker, who recently approached POCHO to sugarcoat his poison meme, claimed:

I “parquito the espanale” a little. And I was raised in East L.A., near Maywood.

This human sellout — channeling thought emanations from Zeta Reticuli — created, built, staffed and managed the SCHWA Corporation, the holding company of the grays. His mission? Carry out the commands of the Alien Overlords and complete the domination of Earth and its clueless Stick People.

Barker proudly gave POCHO his SCHWA World Operations Manual so we could make this video, ribbed for your protection.

Mas…SCHWA the Video: Dear ‘Stick People’ – Your Alien Overlords are here

S. J. Rivera: My Guantanamo Bay self-deportation book tour

Self-interview AND self-photograph!

(PNS reporting from LA FLORIDA) Ace Pocho Ñews Service contributor, author and hardcore poet (Demon in the Mirror and Amerikkkan Stories) S. J. Rivera sat down to talk to himself about his Self-Deportation Book Tour and what it’s like to have a book signing at Guantanamo Bay.

PNS: Your new book is AmeriKKKan Stories (Hardcore Poetry) – is it a Klan book or…?

S. J. Rivera: Yes and no. Actually there’s a very true story in there about the time I ran a guy over with my car. His name was Donny and I hit him on purpose because he may or may not have been in the klan(Hi, Donny!)  There’s stuff in there about redneck zen, badmouthing the government, pochismo, fat Elvis, EMS horror stories, McDonald’s Nazis – you name it, it’s in there.

Mas…S. J. Rivera: My Guantanamo Bay self-deportation book tour

Meet ‘Pocho’ the novel, its author, and their times

The interview is three decades old but still amazing. Listen to the man that started “pochismo!”

As the University of Texas presents the Mexican American Experience writes:

Jose Antonio Villarreal discusses his 1959 novel, Pocho, and the ways in which his own life and politics influenced his writing. Villarreal first discusses his experiences growing up in the pre-World War II era in California. He traces some of the similarities between his own life and that of his character, Richard Rubio, but he stresses that his novel is not a biography. Villarreal says he wrote Pocho because he wanted to introduce the rest of the U.S. to a group of Americans they knew nothing about.

Click to listen