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Rosa Diaz goes ‘method’ on Charles Bukowski project (audio, video)

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rosadiazPhilly singer-songwriter Rosa Diaz started a Charles Bukowski-themed project, and to make it authentic, she became a Method Actor — actually living the writer’s hard-drinking life style until it almost killed her.

LatinoUSA’s Nadia Reiman reports:

In this recent a capella music video, Diaz sings about Pain:

Mas…Rosa Diaz goes ‘method’ on Charles Bukowski project (audio, video)

Pocho Ocho best ways to market to ‘Hispanics’

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They’re confused, the poor marketeers. They try so hard to sell fish esticks and bleach and PETA to “Hispanics,” but they are low and slow on the learning curve.

Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them, laments the tradezine Adweek.

You mean pochos with limited/zero Spanish aren’t picking up trendy brand tips watching telenovelas on Spanish-language TV? And nobody reading this story really cares all that much about Juanes’ aftershave? What’s an earnest marketeer to do?

Los Pochodores are here to help with the Pocho Ocho best ways to reach out to that elusive “Hispanic” market:

Mas…Pocho Ocho best ways to market to ‘Hispanics’