hispanic

Area taquerias are on lockdown as Trump fever heats up

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guisadostrumpsticker(PNS reporting from EAST LOS ANGELES) Neighborhood taquerias are on lockdown today with customers urged to “shelter in place” as Donald Trump’s immigrant-hating white wing campaign for the GOP presidential nomination heats up.

Patrons at the highly-rated Guisados on East Cesar E. Chavez Avenue (photo) said they felt particularly vulnerable as Trump supporters began threatening taco-loving families with scary bumper stickers (photo, right).

Mas…Area taquerias are on lockdown as Trump fever heats up

Latina Heritage Month Patriot Alert: Obama’s Iran Deal Disrespects You

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feypalinYou don’t lift sanctions.

You crack down on their assets.

You cut off their oil and drill, baby, drill for our own.

We don’t retreat. We reload against any foe daring to test us.

And that is what Iran just did.

So, Congress, you got to kill the deal. The president is playing you. He so disrespects you, Congress, and our Constitution, that he won’t even bring you the treaty.

Mas…Latina Heritage Month Patriot Alert: Obama’s Iran Deal Disrespects You

Emilio Estefan: ‘Todos Somos Mexicanos’ (video, lyrics, credits)

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estefanWe at POCHO have been around so long we remember when even Mexicans didn’t want to be Mexican. (We think that was just about two weeks ago.)

But Miami-based Cuban-American Emilio Estefan and his friends are all Mexicans now, at least in a music video.

By the way, we at POCHO also remember when Emilio Estefan threatened to sue the L.A. Weekly because of a “Mexiled” column that Lalo Alcaraz wrote portraying Estefan as the Fidel Castro of the Latin Grammys. Oh, but that was so long ago…

Let’s all be Mexican instead! Mexican, tu sabes, is the new black.

Mira y escucha: Todos Somos Mexicanos:

Mas…Emilio Estefan: ‘Todos Somos Mexicanos’ (video, lyrics, credits)

It’s Time to #EndHispandering! Take Back Latino Heritage Month

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hispanderingOn September 14 a Latina friend of mine who’s also a college professor said to me, “Brace yourself for Hispanic Heritage Month, I’m already getting phone calls about recommendations for mariachi bands.”

I laughed a bit, but her comment stayed with me. See, she’s half Colombian and I’m Puerto Rican, and the idea of becoming the “go to” people about such things struck me as, well, just another example of how stereotypes about Latinos often work.

The fact that people are asking her about mariachi bands reveals how U.S. society usually lumps us together under the umbrella label “Latino/a” or “Hispanic” despite our cultural differences and diversity.

At the same time, her warning (“brace yourself”) fittingly captured how many Latinxs/Hispanics feel about Hispanic Heritage Month (which I prefer to call Latino Heritage Month because I find it more inclusive, less Spanish-oriented).

Mas…It’s Time to #EndHispandering! Take Back Latino Heritage Month

Clip y Save: Fall screenings of ‘Bordertown,’ maybe near you *UPDATED

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bordertownIf you follow POCHO Jefe-in-Chief Lalo Alcaraz and me, POCHO Associate Naranjero Gustavo Arellano, you know that we’ve been shamelessly promoting the upcoming FOX animated cartoon, Bordertown.

In case you’re just some random Googler who stumbled across this page, here’s the synopsis: BORDERTOWN satirizes life on the U.S.-Mexico border — la migra, changing demographics, religion, the drug war, and so much more.

Yeah, part of it is shameless self-promotion — I’m a consultant, while Lalo is a staff writer. But we’re doing it because we truly do believe this series is the Great Brown Hope: the network program that will finally show raza in all our hilarious, proud, chingón glory and that will become a ratings smash that’ll allow the beginning of #televisionreconquista.

Mas…Clip y Save: Fall screenings of ‘Bordertown,’ maybe near you *UPDATED

Memorial Day: In 1918, this Latino war hero swam until he died

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barkleyHe was only 19 when he died in 1918, a kid who would become America’s first Latino Medal of Honor Recipient.

His posthumous Medal of Honor for heroism came in 1919, but his acknowledgement as a Latino had to wait until 1989.

Wikipedia explains:

David Bennes Barkley was born March 31, 1899 in Laredo in Webb County in south Texas, to Josef and the former Antonia Cantú.

He grew up with his Mexican-American mother. He enlisted in the Army when the United States entered what was then known as the Great War.

He used his Anglo father’s name to avoid being segregated into a non-combat unit.

Mas…Memorial Day: In 1918, this Latino war hero swam until he died

Pocho Ocho changes to expect after Indios + Chinos > Mexicanos

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immigrationscaleChina and India now top Mexico as leading sources of new immigrants to the United Estates, new data reveals.

What are the Pocho Ocho top changes we can expect from these evolving patterns in immigration?

8. Indian actors will replace Puerto Ricans playing Mexicans on TV

7. San Jose, California will be known as Sanjay, California

6. White people will be considered “the model minority”

Mas…Pocho Ocho changes to expect after Indios + Chinos > Mexicanos

The Easter Story: Why advertising to Hispanics sucks balls* [Updated]

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fdahuevos

By BERNADETTE RIVERO

Technically, the word I should have used above, in the headline, is “Manipulates.” As in, “Safely Manipulate Your Balls When You Celebrate!”

That’s what the Federal Drug Administration advises this season, anyway. (Screen capture, above.)

But I’m a writer who has spent a lifetime in both advertising and journalism, and I know the value of good clickbait when I have it in my hands.

Er… Line of sight. Sorry, I’m distracted by the FDA advising me to fondle one’s nether regions for Easter.

Mas…The Easter Story: Why advertising to Hispanics sucks balls* [Updated]

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