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Chinga! Pizza Patron’s slangy ‘La Chingona’ ad scares the squares

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censuradoThe last time POCHO mentioned Pizza Patron was when they pissed people off by advertising free pepperoni pies on June 5, 2012 if you ordered en Español. Elise Roedenbeck covered the story and noted the Pocho Ocho other things you can get for speaking Spanish.

Now the Dallas-based chain is back in the news with a controversial advertising campaign — set to debut at the end of this month — for a loaded pie called La Chingona, a $7.99 large pizza with approximately 90 slices of proprietary jalapeño stuffed pepperoni topped with fresh, diced jalapeños. The company says CBS and Univision refuse to run their radio commercials because the use of the C-word F’s up their chonies.

Mas…Chinga! Pizza Patron’s slangy ‘La Chingona’ ad scares the squares

MADDEF rates 2013 a ‘Mestizo Year’ for Chihuahuas in media, online

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brains(PNS reporting from BEVERLY HILLS) 2013 was a “Mestizo Year” for Chihuahuas in the media, according to the Mexican American Dog Defense and Education Fund’s (MADDEF) annual It’s A Dog’s Life report released here Monday.

The study carefully tallies and grades Chihuahua representations in pop culture (TV, radio, Internets, books, newspapers, magazines, videos, pop music, video games, etc.), scientifically sniffing the butt of America’s complicated relationship with the popular canine.

2013’s record was mixed, the group lamented, and the prospect of increased levels of anti-Chihuahua defamation in 2014 “remains troubling, especially in cyberspace, where mocking the perritos has become a viral ‘meme.'”

Since the death of superstar Gidget the Taco Bell Chihuahua in 2006, the image of all Chihuahuas has been on the decline, the study noted, presenting this widely-circulated and ignorantly-misspeeled illustration of an alleged “zombie” Chihuahua as just one piece of evidence (photo, right.)

Mas…MADDEF rates 2013 a ‘Mestizo Year’ for Chihuahuas in media, online

New! Hands-free Whopper™ makes eating junk food easy! (video)

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Today’s world is all about the multi-tasking! You want to Tweet. You want to play your guitar. You want to walk the perros. You want to give your customer a puro tat. And you want to eat a delicious Whopper™ from Burger King. No worries, meng. The hands-free Whopper™ is here!

Ken Burns Super Bowl commercial angers minority farmworkers

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(PNS reporting from FRESNO) Latino farmworkers say Dodge’s American Farmer Super Bowl commercial is a bunch of manure, according to Claude Rhodappel, spokesman for the Minority Organization for Farmworkers and Obreros (MOFO).

The commercial, directed by filmmaker Ken Burns, used crisp documentary-style photography to celebrate America’s farmers while espousing the values of Dodge’s Ram Truck. 

MOFO is objecting to the fact that almost all of the farmers depicted in the ad were white, with the exception of one African-American man, who was included as the “Magical Negro” featured in so many Hollywood productions.

Mas…Ken Burns Super Bowl commercial angers minority farmworkers

Things were simpler then: Convenience food ad from the 50s (video)

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Things were simpler then, when you didn’t have to worry about stuff like cholesterol and vegetables and carbs and gluten — the good old 1950s when a foil-wrapped TV Dinner meant a party for your mouth — a mouth party in vivid black and white! It was the Age of Tang for Pete’s sake! How many of you are old enough to remember this Mom-approved easy-to-prepare specialty, oven-ready Suck’em Downs?

Ñewsweek: Romney? Ya No Más, I wish I were Latino; iPhone La Raza

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Que busy ñewsweek!

Say hello to Angry Abuelas, pochos. The new iPhone 5 — code-named La Raza — is especially designed for Latinos.

Two  videos broke the news: GOP presidential wannabe Mitt Romney wished he were a puro Latino and his campaign released a new Spanish-language ad aimed at “white Hispanics.”

In science ñews, cilantro haters breathed a sigh of relief as genetics proved it was not their fault and the new African monkey species looks familiar somehow.

Here are the links:

Mas…Ñewsweek: Romney? Ya No Más, I wish I were Latino; iPhone La Raza

Ñewsweek: Mexican Mitt, NAACP, Craig Romney, ’50 Shades of Brown’

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GOP wannabe Mexican Mitt Romney tried his very best to appeal to the Colored People at their National Association’s annual convention; we’ve got the transcript.

And son Craig Romney tried his very best to appeal to Latinos in a Spanish-language ad for his dad. We translated the commercial for the Ingles-espeaking masses.

The publishing world looks to appeal to the hot and fiery soft-porn-loving Latina book-buying public with the upcoming Fifty Shades of Brown.  Can Big Books, Inc. tie up the mujeres’ market?

These big POCHO stories topped the exciting reportage roster that broke the ñews this week and here are the links:

Mas…Ñewsweek: Mexican Mitt, NAACP, Craig Romney, ’50 Shades of Brown’

My friend went to Tokyo and all I got was this Tex-Mex bar video

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Featuring a stereotypical “Mexican font,” the Virgen, a bottle of tequila, a poorly-painted taco and Mexican and Texican flags, the art direction and commercial for this Tex-Mex bar and restaurant leave no cliche unused. Same old same old, eh? But wait — this joint is in Tokyo’s jumping Roppongi night clubbing neighborhood. Is this an offensive advertisement, or would it be a relief for sore eyes and a growling estomach if you were in Nippon? Wouldn’t a cold Negra Modelo be nice right now, pocho-san?

Mitt Romney’s ‘Deprimente’ (depressing) TV ad with English subtitles

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(PNS reporting from SALT LAKE CITY) As Mitt Romney works to grow support before the GOP convention, his campaign has reached out to Spanish-speaking voters with a new ad, Deprimente (depressing). POCHO translated the commercial for voters who don’t habla Español.

Pocho Ñews Service PNS is a wholly-fictitious subsidiary of Pochismo Inc., a California corporation, who is a person according to the Supreme Court.  Don’t ask us, we just work here.

Romney’s new Spanish TV ad now available with English subtitles

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(PNS reporting from GUACHINGON) As the Mitt Romney works to grow support before the GOP convention, his campaign has reached out to Spanish-espeaking voters with a new ad, Dia Uno. POCHO translated the commercial for voters who don’t habla Español.

Pocho Ñews Service PNS is a wholly-fictitious subsidiary of Pochismo Inc., a California corporation, who is a person according to the Supreme Court.  Don’t ask us, we just work here.

Romney courts ‘Hispanic vote’ with cartoon parrot sidekick (video)

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GOP presidential wannabee Mitt Romney knows he needs help with the “Hispanic vote” so he hired a Spanish-speaking, taco-loving parrot named Paco to help him out on the campaign trail. This is their first joint video.

Contrast and compare with Romney’s earlier Nosotros ad, presented here with English subtitles.

Mas…Romney courts ‘Hispanic vote’ with cartoon parrot sidekick (video)

Mexclusive: Mexican Mitt Romney for President (music video)

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[If you liked the video, you can now own the song. Get it on iTunes ahora! 
Mexican Mitt's  "(I Wanna Be) The First Latino President" ]

After sweeping both Arizona and Michigan –– he says it’s because the gringos won’t do it -– a certain South-of-the-Border candidate is clearing his way to “paint the White House brown!” The affable and mariachi-like Mexi-Mormon is a tough campaigner, and says he is “in it to guin it.” Mexican Mitt Romney, the Most Mexican Man in the World, wants to be the first Latino President. This is his story — in song.

Mas…Mexclusive: Mexican Mitt Romney for President (music video)