The Barrio Nostalgia of ‘Veteranas and Rucas’ on Instagram


The internet is so much about what to look at.

For me, that’s weird. You see the bulk of the first part of my life was bound up with reading—which is all about looking at things, reading words, but has little to do with seeing, with reading pictures.

It is true that as a kid, I was all about reading while seeing, with Richie Rich, Mad Magazine, Vampirella, Batman, Eerie, and Plop! infecting the technicolor corridors of my imagination.

But after that came college and graduate school with a major in literature—so novels took over (that and critical theory), so words came to dominate the scene of my life.

Mas…The Barrio Nostalgia of ‘Veteranas and Rucas’ on Instagram

In Paris, it’s #1PHOTOPOUR1TACO @ the Old El Paso taco truck (videos)

elpasotruck
truckgirlsThe French arm of Old El Paso, the Tex-Mex style food people, asked ad agency Rosbeef! to generate buzz for their new premium Restaurante brand around late Paris last year.

Rosbeef! (Slogan: We’re creative and we have common sense; how cool is that!?) came up with a marketing combo plate of an Old El Paso Restaurante taco truck, taco selfies and the hashtag #1PHOTOPOUR1TACO. Share a photo with the hashtag, they said, and get a free taco made with El Paso stuff and a digital coupon to buy El Paso products at the market. ¡Que rico! Ooh la la tambien aussi!

Here’s the “case study” video:

Mas…In Paris, it’s #1PHOTOPOUR1TACO @ the Old El Paso taco truck (videos)

Pocho Ocho Top Ways You Can Tell El Chapo Has ‘Gone Hollywood’

pennelchapoEl Chapo’s secret meetup with Sean Penn was just the tip of the iceberg, Goldberg, whatever.

The notorious drug lord is a whole new vato now — and here are the Pocho Ocho Top Ways You Can Tell El Chapo Has “Gone Hollywood”:

8. He’s dating Kate Hudson

7. He’s on an all-cactus juice cleanse to drop weight for the upcoming pilot season

6. He just reached 200k followers on Instagram

Mas…Pocho Ocho Top Ways You Can Tell El Chapo Has ‘Gone Hollywood’

The first fitness facility just for Millennials: @#TheGym (video)


Millennials — this means you! Whether you need a fitness regime for your swiping fingers, interval training for Instagram, improved low-impact Twitter technique or advanced aerobic Facebook, you need to be @ #TheGym. Ask about February special prices for Mega-Gigabyte Torrent Training™, Skiing with Skype™, and Building Better Abs with Bitcoin™.

Will social media F*ckyer hashtag un-f*ck social media? (NSFW video)


That symbol we used to call the “number sign” or “pound sign” that they now call as “hash sign” — # — is ruining social media. All the cool kids have switched over to what we used to call the “percent sign” — % — to make social media a better place for you and me, especially me. Try the new % F*ckyer sign and find out yourself! [NSFW adult language.]

Pocho Ocho most annoying selfies

thumbSelfies are fun, but we all hate them anyway. It’s hard to understand, but we wanted to compile a list so we were all on the same page.

8. The “It’s that time of the month” selfie featuring sanitary napkins or tampons, either used or not, and/or a sad face.

7. The “I’m in the bathroom but I swear I didn’t just take a shit” selfie featuring a peace sign, your face, the bathroom mirror and the toilet you just used in the background.

6. The “Look I have friends, I swear” selfie with a group of people you never talk about or reference, but refer to as “besties,” “bros,” or “homies” every few months in the selfies you take together.

Mas…Pocho Ocho most annoying selfies

Breaking: Fake Facebook post changes Fort Worth man’s life

Bill-Clinton almadrigal400 Kanye-West

(PNS reporting from FORT WORTH, TX) Leon Ortiz (photo, center) was scrolling through his Facebook newsfeed last week when he saw a post that changed his life forever. The post, co-authored by former President Bill Clinton (photo, left) and pop star Kayne West (photo, right), celebrated the importance of following your dreams.

“You know, I think it was Fate — with a capital ‘F.’ It was 3:42 PM on a Thursday and I was feeling frustrated at my account manager job at an international insurance company. I felt a spiritual lightness I had never experienced before,” the Arlington Heights man told PNS.

“It was amazing, like all my ennui and weltschmerz was gone!”

Mas…Breaking: Fake Facebook post changes Fort Worth man’s life

New tablet, mobile apps and wearable tech products star at CES 2014

cholabutttattoo(PNS reporting from LAS VEGAS) Exciting new tablet/mobile apps and wearable tech were the stars at Friday’s Cholo Electronics Show (CES) here.

Generating the most buzz was the free Chologram™ app from Firme Junior Systems of Oakland. The Instagram wannabe showed off software with patented La Vida Loca Lifestyle image effects, including the one-click application of teardrop tattoos to a facial image. The premium version ($5.99) removes teardrop tattoos from a photo. The application runs on iOS and Android systems, smartphones and tablets. No pinches Windows phones.

Mas…New tablet, mobile apps and wearable tech products star at CES 2014