High fashion lets you look like a cholo – if you have the dinero

Thanks to Professor Eliza Rodriguez Y Gibson who pointed my now-scalded eyes, my scarred Mexican-American soul, to this fantabulous atrocity!

Haute couture non-mexican “cholos”!!!! Holy Baudrillard meets Eddie J. Olmos’s Pachuco — who would be rolling over in his grave if he weren’t still thriving in Hollywood!

Mas…High fashion lets you look like a cholo – if you have the dinero

The Barrio Nostalgia of ‘Veteranas and Rucas’ on Instagram


The internet is so much about what to look at.

For me, that’s weird. You see the bulk of the first part of my life was bound up with reading—which is all about looking at things, reading words, but has little to do with seeing, with reading pictures.

It is true that as a kid, I was all about reading while seeing, with Richie Rich, Mad Magazine, Vampirella, Batman, Eerie, and Plop! infecting the technicolor corridors of my imagination.

But after that came college and graduate school with a major in literature—so novels took over (that and critical theory), so words came to dominate the scene of my life.

Mas…The Barrio Nostalgia of ‘Veteranas and Rucas’ on Instagram

In Paris, it’s #1PHOTOPOUR1TACO @ the Old El Paso taco truck (videos)

elpasotruck
truckgirlsThe French arm of Old El Paso, the Tex-Mex style food people, asked ad agency Rosbeef! to generate buzz for their new premium Restaurante brand around late Paris last year.

Rosbeef! (Slogan: We’re creative and we have common sense; how cool is that!?) came up with a marketing combo plate of an Old El Paso Restaurante taco truck, taco selfies and the hashtag #1PHOTOPOUR1TACO. Share a photo with the hashtag, they said, and get a free taco made with El Paso stuff and a digital coupon to buy El Paso products at the market. ¡Que rico! Ooh la la tambien aussi!

Here’s the “case study” video:

Mas…In Paris, it’s #1PHOTOPOUR1TACO @ the Old El Paso taco truck (videos)

Pocho Ocho Top Ways You Can Tell El Chapo Has ‘Gone Hollywood’

pennelchapoEl Chapo’s secret meetup with Sean Penn was just the tip of the iceberg, Goldberg, whatever.

The notorious drug lord is a whole new vato now — and here are the Pocho Ocho Top Ways You Can Tell El Chapo Has “Gone Hollywood”:

8. He’s dating Kate Hudson

7. He’s on an all-cactus juice cleanse to drop weight for the upcoming pilot season

6. He just reached 200k followers on Instagram

Mas…Pocho Ocho Top Ways You Can Tell El Chapo Has ‘Gone Hollywood’

Pocho Ocho most annoying selfies

thumbSelfies are fun, but we all hate them anyway. It’s hard to understand, but we wanted to compile a list so we were all on the same page.

8. The “It’s that time of the month” selfie featuring sanitary napkins or tampons, either used or not, and/or a sad face.

7. The “I’m in the bathroom but I swear I didn’t just take a shit” selfie featuring a peace sign, your face, the bathroom mirror and the toilet you just used in the background.

6. The “Look I have friends, I swear” selfie with a group of people you never talk about or reference, but refer to as “besties,” “bros,” or “homies” every few months in the selfies you take together.

Mas…Pocho Ocho most annoying selfies

Breaking: Fake Facebook post changes Fort Worth man’s life

Bill-Clinton almadrigal400 Kanye-West

(PNS reporting from FORT WORTH, TX) Leon Ortiz (photo, center) was scrolling through his Facebook newsfeed last week when he saw a post that changed his life forever. The post, co-authored by former President Bill Clinton (photo, left) and pop star Kayne West (photo, right), celebrated the importance of following your dreams.

“You know, I think it was Fate — with a capital ‘F.’ It was 3:42 PM on a Thursday and I was feeling frustrated at my account manager job at an international insurance company. I felt a spiritual lightness I had never experienced before,” the Arlington Heights man told PNS.

“It was amazing, like all my ennui and weltschmerz was gone!”

Mas…Breaking: Fake Facebook post changes Fort Worth man’s life

New tablet, mobile apps and wearable tech products star at CES 2014

cholabutttattoo(PNS reporting from LAS VEGAS) Exciting new tablet/mobile apps and wearable tech were the stars at Friday’s Cholo Electronics Show (CES) here.

Generating the most buzz was the free Chologram™ app from Firme Junior Systems of Oakland. The Instagram wannabe showed off software with patented La Vida Loca Lifestyle image effects, including the one-click application of teardrop tattoos to a facial image. The premium version ($5.99) removes teardrop tattoos from a photo. The application runs on iOS and Android systems, smartphones and tablets. No pinches Windows phones.

Mas…New tablet, mobile apps and wearable tech products star at CES 2014

PDX resident loses street cred after Whole Foods Instagram snafu

wholefoodshipster(PNS reporting from PORTLAND) Mario Rojas grew up in a tough Chicago barrio, but since he moved here for college he’s gotten soft, according his friends and family. His old street cred is gone, they worry, and he doesn’t resemble the Mario they used to know.

“He’s all into that hipster shit, organic and whatever, qué es eso? Organic ni nada, ponte a trabajar!” said Rojas’ father, Mario Sr., when contacted by PNS.

Eating a gluten-free alfalfa sprout and chevre cheese taco on an organic blue corn tortilla — and then getting tagged in an Instagram photo by his friend Maggie — didn’t helped Mario Jr.’s reputation either. Until the stylized photographic foul-up, Rojas kept his family in the dark by never sharing pictures of his newly-grown beard, clothes, or food preferences.

Mas…PDX resident loses street cred after Whole Foods Instagram snafu