advertising
Pocho Ocho Top Facts NOT in Ad Age’s New 2017 Hispanic Fact Pack
Trade publication Advertising Age’s new Hispanic Fact Pack has hit the Interwebs, revealing tantalizing details about the “Hispanic market” which means you.
And it’s packed, por supuesto, with facts:
Mas…Pocho Ocho Top Facts NOT in Ad Age’s New 2017 Hispanic Fact Pack
Stereotype much? TV spot for Spectrum cable’s Mi Plan has ’em all
Hot sexy salsa dancers! A party — or is it a fiesta? Hopping lowriders! Flags of many nations! Something for the kids! Did Charter/Spectrum/TimeWarner/RoadRunner miss any Latinx cliches?
We asked our favorite ad maven Bernadette Rivero what was missing and what was happening in this spot:
“Missing?” she emailed back. “An abuela kicking a soccer ball with her feet while batting a piñata with one hand and making a call to Latin America.”
#TBT 2012: Meet our newest sponsor – RentALatino!
In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.
POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.
To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!
Visit Mexico! It’s easy, inexpensive and pleasant! (#TBT 1930s toons)
Crank up your art deco time machine and set it for the 1930s, because Mexican tourism officials want you to come on down!
There are 3 three THREE Mexicos to visit, tu sabes:
- Indian Mexico
- Spanish Mexico and
- Modern Mexico!
Mas…Visit Mexico! It’s easy, inexpensive and pleasant! (#TBT 1930s toons)
ZUBI to the rescue if you hate Mexicans and that taco emoji (video)
Advertising agency ZUBI (in Florida, of course) steps up for the minority of “Latinos” and “Hispanics” who aren’t Mexican — and people who hate tacos. Because “Latino emotions,” tu sabes, are different and require special emoji.
Mas…ZUBI to the rescue if you hate Mexicans and that taco emoji (video)
Hello, gringos! Eat like a Mexican (but we won’t say that) [video]
Wow. There is this seasoning, Cappy, and you too, Kirsten and Brooke – there is this TAJIN seasoning for your fruit AND veggies! Spicy! Salty! Lime! Totes, like, amazeballs! It adds a ZING! to everything! I wonder where they get these ideas?
PREVIOUSLY ON TAJIN:
Mas…Hello, gringos! Eat like a Mexican (but we won’t say that)
How to sell stuff to passionate, emotional Hispanics (1-minute video)
You’re passionate, Mr. and/or Ms. Hispanic, and emotional. You like stories, and web video stories under one minute long especially. Do we have some stories for you! Also tacos, which all Hispanics love, futbol ditto, and la musica, piñatas and burros tambien. HEY! WHAT ABOUT SPICY?
Mas…How to sell stuff to passionate, emotional Hispanics (1-minute video)
There’s a poop for that! DEUCE schedules your sh!ts (video)
The new DEUCE app is #1 when it comes to scheduling your #2s.
Mas…There’s a poop for that! DEUCE schedules your sh!ts (video)
The Easter Story: Why advertising to Hispanics sucks balls* [Updated]
By BERNADETTE RIVERO
Technically, the word I should have used above, in the headline, is “Manipulates.” As in, “Safely Manipulate Your Balls When You Celebrate!”
That’s what the Federal Drug Administration advises this season, anyway. (Screen capture, above.)
But I’m a writer who has spent a lifetime in both advertising and journalism, and I know the value of good clickbait when I have it in my hands.
Er… Line of sight. Sorry, I’m distracted by the FDA advising me to fondle one’s nether regions for Easter.
Mas…The Easter Story: Why advertising to Hispanics sucks balls* [Updated]
Alternate Universe: Honest Advertising Slogans (toons)
Somewhere, over the double rainbows, there’s a place on a river with tangerine trees and marmalade skies. And Honest Slogans, perfectly realized, from the Honest Slogans Tumblr.
Nothing in this video is original, except the video: ‘Not Mine’
Creator Guy Trefler writes:
Not Mine is my graduate project in Graphic Design at the HIT college in Israel. My thesis is that nothing is original, therefore, none of the materials presented in the project were made by me. All of the 469 photos used in this video were taken out of Google’s image bank.
And now a generic commercial from some brand (video)
At [insert company name here] we care about the __________, the __________ and the ___________ so you and your family can ____________ and the world _______________.
[Your mileage may vary. This product is meant for educational purposes only. Any resemblance to real persons, living or dead is purely coincidental. Void where prohibited. Some assembly required. List each check separately by bank number. Batteries not included. Contents may settle during shipment. Use only as directed. No other warranty expressed or implied. Do not use while operating a motor vehicle or heavy equipment.
Attention Latino ‘Millennials’: Is this your story? (video)
Telemundo says it knows the secret to attracting the Millennial generation — so advertisers and marketeers can sell more product. (Spoiler: The secret word is 3BALL MTY.) What do you think? Is this video about you?
But wait! What does Univision have to say?
Mas…Attention Latino ‘Millennials’: Is this your story? (video)
Search and email aren’t free when ‘Google comes to collect’ (video)
Oh, sure! Google is the best place to search and Google’s Gmail service certainly rocks and stuff but all that Googliciousness isn’t free, tu sabes. Tonight, Google comes to collect. [Video by Heather Fink.]
PREVIOUSLY ON THE GOOGLE:
Mas…Search and email aren’t free when ‘Google comes to collect’ (video)
Breaking: Marketing to Latins? Talk Latin to us, activists say
(PNS reporting from UPTON ABBEY, MI) Frater Cassius the Yon was adamant.
“In nomine Patris, et Filii, et Spiritus Sancti,” he insisted in a rare English-language interview Sunday. “There is no such thing as Latin dancing, unless you mean the “dance of death” from the Black Plague. And Latin music is Gregorian chants, Enya and Necrodeath. Ain’t nobody got no time for that! Tempus fugit!”
Mas…Breaking: Marketing to Latins? Talk Latin to us, activists say
The Latino Shopper: You probably think this vid is about you
ZOMG! They made a video about mi gente, The Latino Shopper? About how we are unique and have a special sensual way of Latino shopping? Because, after all, all Latinos are the same! That’s right, Hispanics, too! Does this video have clip art, arrows and zoomy sound effects? Perky gabacho announcer? ¡Orale! I am so there!
Breaking: University of Phoenix admission thrills local woman
(PNS reporting from WAUKEGAN, IL) Erlinda Morales has wanted an MBA degree for years, but it wasn’t until a Facebook ad for the University of Phoenix popped into her newsfeed that her dream began to come true.
“All I had to do was click on the ad, fill out a form, and all of a sudden I’m in graduate school getting my Masters in Business Administration! This is the happiest day of my life!” she posted on a Facebook Status Update Sunday afternoon.
“They’re such a big deal, they have ads everywhere — not just any school would be able to advertise like that,” she bragged.
Mas…Breaking: University of Phoenix admission thrills local woman
We’re selling young, mobile pochos! Who’s buying? For how much?
The meme started on a site called MetaFilter: If you are not paying for it, you’re not the customer; you’re the product being sold.
Facebook — free to use — sells you and your friends and your information to advertisers. So does Google and so does Yahoo! When POCHO grows up, we’ll sell your “page views” too — hopefully to multitudes of high-spending advertisers who are appropriate and cool tambien.
This week the online ad world was excited about the latest estimates of the “Latino” marketplace from Nielsen.
Our No Shit Sherlock™ quick summary:
- There are lots of Latino (Hispanic,Mexican,Chicano,Latin-American,Cuban, etc.) people
- Latinos buy many products
- Advertisers spend lots of money online, on TV, in print and over the air to get Latinos to buy their products
- The Latino “market segment” is young, mobile and growing
Peep the surprising stats illustrated by purty graphs from the Nielsen survey:
Mas…We’re selling young, mobile pochos! Who’s buying? For how much?
Colbert to Romney: Run this commercial to get Latino votes
It’s no secret that Mitt “Self Deportation” Romney is not Latinos’ favorite presidential hopeful. Stephen Colbert explains the political realities and introduces a new Mitt Romney TV commercial.
POCHO has a Mexican Mitt Romney commercial too — and it’s a music video (below).
Mas…Colbert to Romney: Run this commercial to get Latino votes
New Mexico Tourism Board’s racist want ad: ‘Morenos need not apply’
When your casting call includes skin color, people are going to think one of two things: Either you’re filming a sunblock ad or you’re a stone racist.
The New Mexico Tourism Board’s little gaffe (nicely summed up here from local news clips by the sharp folks at Cuentame) pretty much says it: Arizona Cerebral Fever – which renders bureaucrats completely tone-deaf to their own cluelessness about race – is contagious. You catch it from the pendejos next door in the Hate State of Arizona.
What’s priceless is the third-class backpedaling the spokeswoman offers – about how they’re looking for “a wide range of people” and this spot is “the first of many.”
Mas…New Mexico Tourism Board’s racist want ad: ‘Morenos need not apply’
Dear Gorton’s: Thanks for the apology but …
Dear Gorton’s Seafood and Rinck Advertising:
I am thrilled to the gills that you took the time to respond. I am a fan of your products, and hope that they reach many more households than mine.
However, your response reveals exactly why you floundered in the first place. You mention that you “used a Spanish translation service,” and that “Spanish-speaking staff members were involved throughout the project.”
You didn’t say that you translated it yourself in-house, or that Spanish-speaking and/or Latino executives (emphasis on executives) oversaw the project.
Instead, it seems like someone internally had the idea to reach out to Latina moms but fish-farmed out the work because you didn’t have the capabilities or experience to do it on your own.
New from Gorton’s: Deliciosos Tits and Fishsticks! (updated)
So, what if I could find tits and fish sticks all in one place? A one-stop shop for all my breast and seafood needs?
This is what’s on my mind today after Gorton’s fun website snafu. They launched a web page for Spanish-speaking Latina moms this week, and left one teeny tiny accent off a fairly important word. They turned mothers and seafood into, well, something a whole lot raunchier than what they probably intended.
Mas…New from Gorton’s: Deliciosos Tits and Fishsticks! (updated)
Meet our newest sponsor – RentALatino!
In our ongoing search for advertisers to match our diverse audience, it looks like we have found a winner – a company with deep pockets and its heart in the right place.
POCHO is glad to welcome RentALatino to the echelons of our Premium Sponsors.
To learn how you might qualify for RentALatino‘s latest discounts and see the full message from our sponsor, read on!
POCHO needs a mad genius sales jefe
Yes, you, the ones with the ad agency contacts and the AlwaysBeClosing tattoos:
If you have strategic vision, sales team management experience, a thick little black book and the knife-in-your-teeth attitude of a closer, check out this job listing: POCHO wants to interview you for a job as our Jefe de Sales y Business Development.