‘Why Braceros?’ 1959 PR film says don’t be scared, it’s OK


Don’t worry, gringos, Mexican nationals won’t steal your job since all these “nationals” do is “stoop labor.” Also, explains the friendly Mexican Consul, they are “braceros” and not “wetbacks.”

The 19-minute film Why Braceros? was produced around 1959 on behalf of the Council of California Growers.

The Journal of Murketing explains:

It aims to tell viewers about “the benefits of the bracero program,” The Field Guide to Sponsored Films explains, “originally initiated by the United States in 1942 to alleviate the World War II labor shortage.” This was a “guest worker” program that made it okay for Mexican labor to be brought in seasonally to work on cotton farms and other manual jobs (“stoop labor,” it’s called in the films).

Mas…‘Why Braceros?’ 1959 PR film says don’t be scared, it’s OK

Rage Against the Machine is 20 but many fans are still clueless

Rage Against the Machine’s debut album turns 20 this week and their legacy is still shrouded in confusion and ignorance. Back in the day, the band stormed the mainstream scene with angry Chicano rock, only the mainstream never noticed the Chicano part.

Chicano rock? You mean Santana..?

What always strikes me about Rage is how little so many of their fans know about their music or message. Recent failed VP candidate Paul Ryan is the personification of that ignorance. He claimed that Rage is his favorite band. Rage’s guitarist, Tom Morello was outraged by this and replied that Ryan is part of the machine the band has been raging against the last 20 years.

Well, no shit! But how could Ryan be so confused…?

Mas…Rage Against the Machine is 20 but many fans are still clueless

Woman reunited with beloved childhood llama – llama indifferent

(PNS reporting from PERU) Rosalin Llosa learned the hard way that absence doesn’t always make the heart grow fonder.

On a recent trip to her birthplace of Arequipa, Peru, Rosalin was reunited with her beloved childhood llama, Pepita. Though Rosalin raised the orphaned llama from infancy, the animal remained aloof to her presence.

“I thought she’d get all excited like in those YouTube videos,” Rosalin said, “but look at her just eating grass; she won’t even look up. Why won’t you look at me!? I LOVE YOU!”

Mas…Woman reunited with beloved childhood llama – llama indifferent

Pocho Ocho Cyber Lunes gift tips are just a clika guey

As long as the boss isn’t looking, today is the day when pochos all over America go holiday gift shopping on the Internets. If you’re not shopping at Lalo Alcaraz’s place, these Pocho Ocho gift tips (with links) will turn your Cyber Lunes from Mission Impossible to Cyber Espace Mission Accomplished:

8. Santa’s Helpers are cool, sure, but so last year! Nalgas Helpers are bringing sexy back (and backs) with their American-made line of butt thong bar stools. When the clear view is the rear view, click on over to order the furniture that will make your family room the “Best of Barrio” for 2012!

Mas…Pocho Ocho Cyber Lunes gift tips are just a clika guey

ZIC ZAZOU: ‘Habanera’ from Bizet’s ‘Carmen’ work shop style (video)


French band ZIC ZAZOU plays the greatest hit from Georges Bizet‘s 1875 opera CarmenHabanera — with stuff that’s lying around the shop. Now, you may ask yourself, “Do some people just have too much time on their hands?” And we say, “You don’t have time, you make time.” [EDITOR’S NOTE: Tell your friends about this video! Suggested email: ‘ZOMG it’s like OPERA and it’s rilly cool! See there’s like these old French guys…'”]

A chemistry geeks’ guide to Thanksgiving food chemistry (video)


Why do we eat mashed potatoes and not mashed paper towels? How does that turkey pop-up timer work? Belches? Farts? Join students at the Catholic University of America for this short lecture by Professor Diane Bunce. The 24-minute video is called Thanksgiving and Chemistry: What’s the connection?

POCHO Estaff Reports: The Real Turkeys of Thanksgiving

POCHO’s Especial Correspondents spread out across America yesterday observing Thanksgiving (just like normal people!) and sent in notes about their day. Some names were changed to avoid unpredictable results.  Read their stories and share your own in the comments!

Homeboy in East Los: My family’s so Mexican we carved the turkey with a switchblade ·IN MEMORY of SMILEY·

Dateline, Austin: MEChA cousin Xochiloctl is in the living room refusing to eat turkey and playing Call of Duty instead.

Nancy in Santana, the O.C.: That awkward moment when three-year-old Cousin Ricardo makes a big announcement that everybody better finish their plates because Mommy spent the whole day cooking the dog.

Mas…POCHO Estaff Reports: The Real Turkeys of Thanksgiving

So let it be written: Now I am become ‘Hispanic’

In The Beginning: For 37 years I lived my life without realizing I was Hispanic.

A few days ago, while waiting for the bus, I overheard a conversation that changed my life. A gentleman was speaking Japanese with several ladies, and when they reverted to English, the ladies asked him, “Well if you’re not from Japan, what nationality are you?” He replied that he was from Brazil. This did not surprise me, as there are over 1.5 million Brazilians of Japanese descent.

His response did make me wonder, however, about how Americans define “Hispanic,” whether this gentleman would consider himself Hispanic, and whether he met the U.S. government’s definition(s) of Hispanic.

Mas…So let it be written: Now I am become ‘Hispanic’

Pocho Ocho tips for a successful if not safe and sane Black Friday

It’s brutal out there, pochos — it’s cut or be cut to save $20 on an iPad. So as a public service we’ve compiled the Pocho Ocho best ways to make your Black Friday quest successful, if not totally safe and sane:

8. In the event store security confiscates your Mace®, pick up some Aqua Net™ on Aisle 3.

7. Shoppers who carry their own rolls of yellow “crime scene” warning tape can easily discourage other shoppers from entering the Home Entertainment Department.

6. Successful shoppers are well-equipped shoppers. Must-have items include snacks, a gas mask, body armor where available and a small knife (plus a newspaper to hide the knife.) Experienced shoppers only: Weaponized chanclas.

Mas…Pocho Ocho tips for a successful if not safe and sane Black Friday

Black Friday or ‘How I stabbed myself in the eye’

Hey, everybody! Here comes that most horrible days of days: Black Friday, or as I like to call it, stab-myself-in-the-eye-and-roll-under-a-bus day!

Black Friday makes me want to jump off a cliff into a pile of rusty knives. I can’t think of anything worse than waking up at the butt-crack of dawn to go shopping in a crowded mall full of deal-crazed screamy people while the smell of pretzel donuts fills the air and dance beats blast over the sound system.

Seriously, why are they always playing that horrible uplifting dance music? Are they trying to force me to be happy? Shopping is not Happy Time. I don’t want to do the sandbar shimmy while I try on pants, I want to feel awkward and inadequate like God intended.

Mas…Black Friday or ‘How I stabbed myself in the eye’

Pocho Ocho secrets of the first Thanksgiving

See this painting that is supposed to depict the first Thanksgiving? It’s wrong wrong wrong. What really went on at that epic feast so long ago? We’ve got eight things right here:

8. The frozen string beans in the casserole were past their sell-by date
7. Pilgrim Zephaniah Winslow = silent but deadly
6. Squanto’s succotash was really takeout from Fieri’s Tipi

Mas…Pocho Ocho secrets of the first Thanksgiving

Tia Lencha’s Cocina: Turkey al pastor tacos for Thanksgiving Day

Happy Mexican Thanksgiving Day!

Is Tia Lencha here. Gwhat is Mexican Thanksgiving Day you ask? Is Thanksgiving but with all Mexican food. What?!?! My gringo frends say. Oh no! How you can do that! Is crazy! And Tia Lencha say, no really.

When I help mijo with his homeworks, I learn that Thanksgiving come from a Puritan holiday in Englands. When it was the Reformation the Protestantes wanted to throw away all the Catholic holidays, even Santa Claus and the Easter Bunny!

Gwell, I no happy with that. (I think the Indios here in this country oso no happy with the Puritans who bring disease and then take their land–I just saying.) Anyways, Thanksgiving oso is part of a festival of the harvest and for to celebrate special blessings. So to celebrate when the al pastor taco was invent and oso that the Mexican peoples were the first ones to make the turkey domesticate, I make the turkey al pastor taco.

Mas…Tia Lencha’s Cocina: Turkey al pastor tacos for Thanksgiving Day

‘Prometheus’ exhibits subtle (and not-so-subtle) Hollywood racism


First things first – Ridley Scott is an asshole.

OK. Now that that’s out of the way, I recently rented the film Prometheus and boy did it suck. I had to check the credits and make sure David Duke wasn’t executive producer.

There are a ton of sites that discuss why this film sucks so I won’t go into those here. There are also a ton of sites that get into why film snobs like me just don’t “get it” and that’s fine – I was actually disappointed to find that Roger Ebert not only liked this film but thought it was “magnificent.” Four stars? Pfft.

This film, while visually stunning at times, is just another notch in the belt for the subtle and not-so-subtle racism that spews out of the Hollywood machine. I Googled “Prometheus racist” and found one thread that had people mocking the very notion:

Racist?! Give me a break!

Mas…‘Prometheus’ exhibits subtle (and not-so-subtle) Hollywood racism