Luchador Peatonito is Mexico City’s ‘Defender of Pedestrians’ (video)


In Mexico City, a superhero luchador fights for the rights of pedestrians.

The Wall Street Journal reports:

If you ever get stuck in gridlock at an intersection in this crowded capital city, you can’t expect help from a street cop. But you might try “Peatónito,” the protector of pedestrians who dresses as a Mexican wrestler.

When a car blocks a crosswalk, from out of nowhere appears Peatónito (“little pedestrian” in Spanish), in a cape and wrestler’s mask. He stands directly in front of the car and tries to push it back with his bare hands—often to the astonishment of the drivers. If a motorbike is parked on the sidewalk blocking the way, Peatónito lifts it up and puts it on the curb where it belongs.

Mas…Luchador Peatonito is Mexico City’s ‘Defender of Pedestrians’ (video)

New! Hands-free Whopper™ makes eating junk food easy! (video)


Today’s world is all about the multi-tasking! You want to Tweet. You want to play your guitar. You want to walk the perros. You want to give your customer a puro tat. And you want to eat a delicious Whopper™ from Burger King. No worries, meng. The hands-free Whopper™ is here!

Breaking: Pasadena asshole complains ‘No one likes me’

(PNS reporting from PASADENA) Bob Lowe recently discovered that — for some reason — he is disliked by all his coworkers.

He explained the confusing situation to PNS Wednesday afternoon as he poured himself the last cup of coffee, left the empty pot on the heating element, and walked away without making more.

“I just don’t get it, you know?” he said. “I mean, maybe I take peoples’ lunches sometimes, big deal, you know? What did you think was gonna happen if you left food in the fridge?”

Lowe’s officemates on the eleventh floor have complained to company Vice President of Human Resources Mike Cervantes numerous times about Lowe’s inability to keep deadlines, hapless attempts to get others to do his work, refusal to learn new things, terrible personal hygiene and general rudeness in the 10 months since he was hired, but to no avail.

Mas…Breaking: Pasadena asshole complains ‘No one likes me’

Disney’s quinceañera gowns intro new Latina Rites of Passage line

The Disney Corp’s new princess-inspired quinceañera gowns are but the first in a new line of Latina Rites of Passage gowns, PNS has learned.

The new dresses for tweens and teens are “designed to honor the milestones in young Latinas’ lives in the passionate, spicy way Disney defines Hispanic identities,” a Disney spokesperson said. Aside from the quinceañera gowns (photo) Disney has eight other dresses ready to mark these Rites of Passage:

8. First minimum wage job

7. First walk of shame

6. First boy gets to second base

Mas…Disney’s quinceañera gowns intro new Latina Rites of Passage line

Raza in Espace: Commander Chakotay, indigenista Starfleet officer

  The future includes brown. We’ve seen Raza captain spaceships, battle real aliens, and go where no mestizo has gone before. They invent and create. In Raza in Espace, we will highlight Latino characters in science-fiction. Pues, Engage!
 

How do you rebel when you’re raised on an indigenista planet with a traditional tribal culture?

Teenage Chakotay left the tribe and entered Starfleet Academy, and grew up to
became a freedom fighter who engaged the Cardassians and became the voice of reason as Voyager’s first officer during their long journey back to the Alpha Quadrant.

He was also a mentor to Latina engineer, B’Elenna Torres and sported a bad-ass facial tattoo before Mike Tyson.

Commander Chakotay was raised on a planet on the border between the United Federation of Planets and Cardassian Union.

Mas…Raza in Espace: Commander Chakotay, indigenista Starfleet officer

Charlie Sheen debuts ‘Carlos Estevez’ line of Hispanic Charlie Sheen

(PNS reporting from HOLLYWOOD) Charlie Sheen today announced the launch of Carlos Estevez, a new line of Charlie Sheen created to appeal to Hispanic preferences and to specifically meet their needs based on the unique way Hispanics approach entertainment.

Charlie Sheen’s new product targets the burgeoning Hispanic market, now valued at a trillion dollars a year.

The Carlos Estevez line of Charlie Sheen is based on extensive consumer research and will be available soon in the new Robert Rodriguez Machete Kills film, and eventually in various TV commercials for personal injury attorney services and Budweiser Lime-A-Rita spots.

Mas…Charlie Sheen debuts ‘Carlos Estevez’ line of Hispanic Charlie Sheen

Fried axolotl, you’re the juan, you make dinner full of yum (photos)

Wikipedia: The [totally cute] axolotl, or Mexican salamander (Ambystoma mexicanum) is a neotenic salamander, closely related to the tiger salamander.

Larvae of this species fail to undergo metamorphosis, so the adults remain aquatic and gilled.

It is also called ajolote [ɑːhɒˈlɔte] (which is also a common name for different types of salamander).

The species originates from numerous lakes, such as Lake Xochimilco underlying Mexico City.

Axolotls are used extensively in scientific research due to their ability to regenerate limbs.

They are also totally delicious when deep-fried in Osaka, Japan:

Mas…Fried axolotl, you’re the juan, you make dinner full of yum (photos)

Al Madrigal and ex-MSNBC Dylan Ratigan: Cable news blues (video)


What in the hell is wrong with angry young cable news guy Dylan Ratigan, who quit fame and fortune at MSNBC to become a hydroponic farmer who employs veterans? The Daily Show’s Al Madrigal goes to farmville to find out. [Disclosure: Madrigal is also POCHO’s Migrant Editor.]

Ask Google: Why do Mexicans stare and eat beans?

What did we ever do before the Google? Where did a poor pre-Googlite go to find out the big answers and the meaning of Life, the Universe and Everything? Actually, we could Google that. But why even hypothesize? Google has the answers we want today and knows the questions we want to ask even before we ask them:

Pocho Ocho best ways to market to ‘Hispanics’

They’re confused, the poor marketeers. They try so hard to sell fish esticks and bleach and PETA to “Hispanics,” but they are low and slow on the learning curve.

Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them, laments the tradezine Adweek.

You mean pochos with limited/zero Spanish aren’t picking up trendy brand tips watching telenovelas on Spanish-language TV? And nobody reading this story really cares all that much about Juanes’ aftershave? What’s an earnest marketeer to do?

Los Pochodores are here to help with the Pocho Ocho best ways to reach out to that elusive “Hispanic” market:

Mas…Pocho Ocho best ways to market to ‘Hispanics’

Talk radio guy blows the lid off ‘Mexican swimming lessons’ (video)


If you’ve been wondering why the internationally-lauded public school system in Mexico makes sure all the kids get swimming lessons, talk show guy AND education expert Rick Rantz of 1270AM WQTT in Union County, OH, has the answer. Advertising Sales Manager Mike Schnell is at 614.935.1038 if you have more questions.The radio station’s Programming Department is at 614.425.9633, or you can email grivers@icsohio.com.

Disney Day of the Dead faux pas: Latinos turned noise into news (audio)

From NPR: When Disney tried to trademark Dia de los Muertos for their new movie merchandise inspired by the Mexican holiday, Latinos picked up their own mice, went online and turned things back around.

For this week’s News or Noise, Latino USA guest host Luis Antonio Perez speaks with POCHO Jefe-in-Chief Lalo Alcaraz and Kety Esquivel, a digital media strategist, about how Latinos online retaliated against the entertainment giant.

Breaking: San Diego firm offers Thailand plastic surgery tours

(PNS reporting from SAN DIEGO) Horton District travel agency Mad Mad World Tours is now offering a new cosmetic surgery/tour package featuring makeovers in beautiful Thailand, the company announced today.

The tours, organized in partnership with the Bod Thai Clinic of Bangkok, Thailand, promise an all-expenses-paid two-week luxury trip to the southeast Asian country and a procedure called a frental nopalectomy. The forehead surgery promotion targets upscale Mexican-Americans.

Mas…Breaking: San Diego firm offers Thailand plastic surgery tours

New ‘East Los High’ web series exposes sexrification of East L.A. (video)


(PNS reporting from EAST LOS) A new web series on Hulu is poised to blow the lid off the unprecedented rise of sexy Latinos currently overrunning East Los Angeles.  The series, East Los High, is a riveting expose of the rapid “sexrification” of the historically low-and-slow Chicano community.

“The kids at East Los High are hot, they’re ripped, and they can dance,” said Garfield High School alum Alberto “Sleepy” Gonzalez.  “When I drop my kid off at school, it looks like he’s stepping into another country, like Puerto Rico.”

Mas…New ‘East Los High’ web series exposes sexrification of East L.A. (video)