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Charlie Sheen debuts ‘Carlos Estevez’ line of Hispanic Charlie Sheen

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(PNS reporting from HOLLYWOOD) Charlie Sheen today announced the launch of Carlos Estevez, a new line of Charlie Sheen created to appeal to Hispanic preferences and to specifically meet their needs based on the unique way Hispanics approach entertainment.

Charlie Sheen’s new product targets the burgeoning Hispanic market, now valued at a trillion dollars a year.

The Carlos Estevez line of Charlie Sheen is based on extensive consumer research and will be available soon in the new Robert Rodriguez Machete Kills film, and eventually in various TV commercials for personal injury attorney services and Budweiser Lime-A-Rita spots.

Mas…Charlie Sheen debuts ‘Carlos Estevez’ line of Hispanic Charlie Sheen

Fried axolotl, you’re the juan, you make dinner full of yum (photos)

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Wikipedia: The [totally cute] axolotl, or Mexican salamander (Ambystoma mexicanum) is a neotenic salamander, closely related to the tiger salamander.

Larvae of this species fail to undergo metamorphosis, so the adults remain aquatic and gilled.

It is also called ajolote [ɑːhɒˈlɔte] (which is also a common name for different types of salamander).

The species originates from numerous lakes, such as Lake Xochimilco underlying Mexico City.

Axolotls are used extensively in scientific research due to their ability to regenerate limbs.

They are also totally delicious when deep-fried in Osaka, Japan:

Mas…Fried axolotl, you’re the juan, you make dinner full of yum (photos)

Al Madrigal and ex-MSNBC Dylan Ratigan: Cable news blues (video)

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What in the hell is wrong with angry young cable news guy Dylan Ratigan, who quit fame and fortune at MSNBC to become a hydroponic farmer who employs veterans? The Daily Show’s Al Madrigal goes to farmville to find out. [Disclosure: Madrigal is also POCHO’s Migrant Editor.]

Ask Google: Why do Mexicans stare and eat beans?

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What did we ever do before the Google? Where did a poor pre-Googlite go to find out the big answers and the meaning of Life, the Universe and Everything? Actually, we could Google that. But why even hypothesize? Google has the answers we want today and knows the questions we want to ask even before we ask them:

Pocho Ocho best ways to market to ‘Hispanics’

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They’re confused, the poor marketeers. They try so hard to sell fish esticks and bleach and PETA to “Hispanics,” but they are low and slow on the learning curve.

Nearly Half of Second-Gen Hispanics Feel Like Ads Don’t Target Them, laments the tradezine Adweek.

You mean pochos with limited/zero Spanish aren’t picking up trendy brand tips watching telenovelas on Spanish-language TV? And nobody reading this story really cares all that much about Juanes’ aftershave? What’s an earnest marketeer to do?

Los Pochodores are here to help with the Pocho Ocho best ways to reach out to that elusive “Hispanic” market:

Mas…Pocho Ocho best ways to market to ‘Hispanics’

Talk radio guy blows the lid off ‘Mexican swimming lessons’ (video)

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If you’ve been wondering why the internationally-lauded public school system in Mexico makes sure all the kids get swimming lessons, talk show guy AND education expert Rick Rantz of 1270AM WQTT in Union County, OH, has the answer. Advertising Sales Manager Mike Schnell is at 614.935.1038 if you have more questions.The radio station’s Programming Department is at 614.425.9633, or you can email grivers@icsohio.com.

Disney Day of the Dead faux pas: Latinos turned noise into news (audio)

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From NPR: When Disney tried to trademark Dia de los Muertos for their new movie merchandise inspired by the Mexican holiday, Latinos picked up their own mice, went online and turned things back around.

For this week’s News or Noise, Latino USA guest host Luis Antonio Perez speaks with POCHO Jefe-in-Chief Lalo Alcaraz and Kety Esquivel, a digital media strategist, about how Latinos online retaliated against the entertainment giant.

Breaking: San Diego firm offers Thailand plastic surgery tours

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(PNS reporting from SAN DIEGO) Horton District travel agency Mad Mad World Tours is now offering a new cosmetic surgery/tour package featuring makeovers in beautiful Thailand, the company announced today.

The tours, organized in partnership with the Bod Thai Clinic of Bangkok, Thailand, promise an all-expenses-paid two-week luxury trip to the southeast Asian country and a procedure called a frental nopalectomy. The forehead surgery promotion targets upscale Mexican-Americans.

Mas…Breaking: San Diego firm offers Thailand plastic surgery tours

New ‘East Los High’ web series exposes sexrification of East L.A. (video)

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(PNS reporting from EAST LOS) A new web series on Hulu is poised to blow the lid off the unprecedented rise of sexy Latinos currently overrunning East Los Angeles.  The series, East Los High, is a riveting expose of the rapid “sexrification” of the historically low-and-slow Chicano community.

“The kids at East Los High are hot, they’re ripped, and they can dance,” said Garfield High School alum Alberto “Sleepy” Gonzalez.  “When I drop my kid off at school, it looks like he’s stepping into another country, like Puerto Rico.”

Mas…New ‘East Los High’ web series exposes sexrification of East L.A. (video)

Los Master Plus, Mexican hipster music duo, loves pochos

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If you’ve ever wondered what it would be like for a Mexican hipster to remake some of your favorite English-language songs in an alternative cumbia style while wearing hipster mustaches and silver sneakers, you need look no further than Los Master Plus.

I first heard of the Guadalajara duo with their remake of King of Leons’ song, Sex on Fire, Sexo en Fuego, a homemade and tongue-in-cheek music video that makes fun of both hip hop and rock music videos in one fell swoop, last year.

Last week I hung out with El Comanche and Larry Mon at The Conga Room in Downtown Los Angeles.

Mas…Los Master Plus, Mexican hipster music duo, loves pochos

Los Lobos do it Disney style: ‘Heigh Ho Heigh Ho’ (music video)

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Los Lobos, Los Angeles’ best band ever, dipped some pixie dust for this Disney music video from 2009. The group is portrayed by the seven dwarves who add new Spanglish lyrics to Heigh ho heigh ho, it’s off to work we go. Snow White, as white as ever, is the center of attention, dancing to the Lobos beat. In the final exciting scene, a somewhat less-white Prince Charming appears and it looks like he got his hair done by Ritchie Valens. YMMV.

RELATED:

Haters gonna hate! You Only Live Once: ‘Do Or Die’ (music video)

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POCHO ALERT: Some of THOSE PEOPLE are hatin’ on Mexicore!

From heavy metal music site MetalInjection.net:

Yes, There Is A Mexicore Band Called YOU ONLY LIVE ONCE #YOLO (And The Singer Auditioned For AMERICAN IDOL) Just when I was getting really excited that a shitstain the likes of Attack Attack! broke up, Los Angeles’ You Only Live Once had to shit over my parade. MetalSucks by way of StuffYouWillHate alerted me to this atrocity and they mix pop-punk melodies with growl vocals. WHYYY?! JUST PICK ONE! I realize this assertion makes me sound old, and not “with it” but sometimes I feel it’s best to leave certain styles separate. I mean listen to this:

Mas…Haters gonna hate! You Only Live Once: ‘Do Or Die’ (music video)

How many generations until Latinos become ‘Americans’?

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I consider myself Latina, close to my family’s Mexican culture; I’m bilingual and I’m happy with that identity. But, more often than not, it seems like everyone else is trying to corral me into some other identity, telling me that mine is not sufficient.

The neighborhood where I live (photos, above) is a perfect example.

It’s split in two: one part of it is gentrifying rapidly, and the other is filled with Mexican and many immigrant families. I where it’s more Mexican, which makes me — in all my professional hipster-ness — stand out sometimes, but people still speak to me in Spanish and often I just become part of the scenery. But then there are other times.

Mas…How many generations until Latinos become ‘Americans’?

Call me ‘Mr. Balls’ — I’m Brazil’s testicular cancer mascot (photos)

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“Really big testicles.” Where have we heard that lately? Oh, yes the songified stylings of Cleveland’s Charles Ramsey, describing his neighbor the alleged kidnapper. But have we SEEN really big testicles? No, we have not, until the Internet angels brought us these photos of Senhor Testiculo, who is the mascot of the AAPEC Brazilian cancer society.

We have some more photos below and then a link to the photo gallery at the society. There’s also a special link to a news story about a guy who just had surgery to deal with his 134-pound scrotum. No photos of that, though. That would be gross.

Mas…Call me ‘Mr. Balls’ — I’m Brazil’s testicular cancer mascot (photos)

PBS ‘Downton Abbey’ series adds first adorable black character

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(PNS reporting from LONDON) Downton Abbey executive producer Gareth Neame said today that newcomer Gary Coleman’s addition to the British show “will bring interesting twists to the drama.” The cute-as-a-button actor has most recently been seen in various American sitcoms and reality programs.

His Downton character, Arnold Jackson, is described as “a charming and charismatic” young man. The long-awaited addition marks the first time Downton has had an adorable black character.

Mas…PBS ‘Downton Abbey’ series adds first adorable black character

@Chicano_Soul’s photographs ride lower and slower

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I don’t consider myself a photographer but I do enjoy walking through car shows, up and down the aisles admiring the bombs, lowriders and classics and snapping a few pix while I’m there.

I photograph the rides and sometimes their owners standing beside them. I started off using the camera on my Samsung phone but it’s 3.15 megapixels proved to fall way short when I decided to try to print the images.

Compliments from friends family and Instagram followers convinced me it was time to upgrade to a real camera and take my hobby to the next level.

I began dragging my wife and kids to as many car shows as I could find and then getting home, going through the camera roll to see that day’s catch.

Mas…@Chicano_Soul’s photographs ride lower and slower

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